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    <loc>https://atcstrength.com/blog</loc>
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    <lastmod>2026-01-13</lastmod>
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    <loc>https://atcstrength.com/blog/2025-fitness-review</loc>
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    <lastmod>2026-01-13</lastmod>
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      <image:title>Blog - 2025 Fitness Review - Aerobic: Zone 2. Threshold: intervals where heart rate touches 85-95+% heart rate. Strength: max, dynamic or circuit efforts. Hybrid: almost always a combination of #1 and #3. Jiujitsu (JJ): mat time.</image:title>
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      <image:title>Blog - 2025 Fitness Review - In the assessment graph, I currently rank as “Average” (2) in aerobic and hybrid fitness.  I need to push those to a level of “Good” (3).</image:title>
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    <loc>https://atcstrength.com/blog/netahlzx92li62m0y10xt4nesh0bsg</loc>
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    <lastmod>2025-09-09</lastmod>
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      <image:title>Blog - Selection Bias: before &amp;amp; after Photos - Full disclosure: I stole this collage from the internet, I don’t know any of these people.</image:title>
      <image:caption>Full disclosure: I stole this collage from the web, nothing at all to do with me.</image:caption>
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      <image:title>Blog - Selection Bias: before &amp;amp; after Photos - If you are reading a text and you see this photo (esp in the prob &amp; stats world), be sure the author is about to invoke survivorship bias to explain a phenomenon. It’s ubiquitous.</image:title>
      <image:caption>If you are reading a text or story (especially in the prob &amp; stats domain), and you see this image, you know the author is about to invoke an explanation of survivorship bias.</image:caption>
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  <url>
    <loc>https://atcstrength.com/blog/javifightsmma</loc>
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    <lastmod>2025-09-08</lastmod>
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      <image:title>Blog - JavI fights MMA</image:title>
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      <image:title>Blog - JavI fights MMA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://atcstrength.com/blog/2023-goal-review</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-12</lastmod>
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      <image:title>Blog - 2023 Goal Review</image:title>
      <image:caption>Average weekly hours of exercise by type.</image:caption>
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    <loc>https://atcstrength.com/blog/i-got-to-compete</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-28</lastmod>
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      <image:title>Blog - I got to compete… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - I got to compete… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://atcstrength.com/blog/jiu-jitsu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-06</lastmod>
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      <image:title>Blog - why i train bjj</image:title>
      <image:caption>Mass BJJ in Acton</image:caption>
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  <url>
    <loc>https://atcstrength.com/contact</loc>
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    <lastmod>2020-06-07</lastmod>
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  <url>
    <loc>https://atcstrength.com/about</loc>
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    <lastmod>2024-01-12</lastmod>
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      <image:title>About Us - The ATC Approach</image:title>
      <image:caption>Whether you’re a beginner or an experienced weight lifter, we provide guidance, support, and accountability so you reach your fitness goals. Fully customized training plans: We ensure your training considers YOUR goals, mobility, strengths, and weaknesses. No two people are the same, so neither are their workouts. Goal-specific plans: We train with end goals in mind and recognize that the gym is only one component of your fitness routine. Whether your goal is to compete in a triathlon or to be able to lift your groceries in your 90s, ATC Fitness can help you meet them. Optimized training: We define performance markers to optimize your custom training program—such as a 1 rep max, a 10k time, a blood lipid measurement, or a specific body composition analysis. We focus on high intensity interval and strength training that complements your other fitness activities—walking, running, cycling, swimming, hiking, etc. Our equipment and techniques build both strength and cardiovascular fitness. And we will measure your progress to ensure your program is efficient and effective.</image:caption>
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    <image:image>
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      <image:title>About Us - coach Leo Morton</image:title>
      <image:caption>Watching someone achieve a new PR is exciting. But I really enjoy watching people embrace their struggle. I believe what is gained in the gym has a greater impact on your life outside the gym. A good program builds not only strength, but mental fortitude. Challenging your body allows you to develop strategies to handle all of life’s challenges. I am a certified Strength &amp; Conditioning coach with 25+ years’ training experience. Whether working with elite professional athletes, high school athletes, or general fitness clients, I will help you reach your goals of fat loss, muscle building, or mobility restoration. I am an eternal student, always learning and applying the most effective training methods. I have coached World Champion BJJ athlete Robert Drysdale, top three-ranked professional boxer Edwin Rodriquez, as well as clients ranging from 12 to 92 years old. Certifications: Functional Movement Screen Specialist (FMS) Precision Nutrition Certified Level One Coach (PN1) USA Weightlifting Sports Performance Coach (USAW-SPC) Hardstyle Kettlebell Certified (HKC)</image:caption>
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    <image:image>
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      <image:title>About Us - About the Facility</image:title>
      <image:caption>The ATC Fitness Center is a 4,500 sq. ft. facility with all the amenities needed for your personal fitness path. ATC welcomes folks of all ages, experience and skill levels; from rank beginners to lifelong athletes and lifters. ATC is stocked with the most efficient equipment you need for your training sessions, including: Power racks, benches, deadlifting and Olympic lifting platforms 2,500+ pounds of barbells, dumbbells, bumper plates and cast-iron free-weights Full set of Olympic lifting blocks Kettlebells ranging from 10 to 100 pounds, TRX and gymnastic ring stations Strongman equipment, including sleds, farmer’s walk bars, and sandbags Plyometric boxes, medicine balls, and resistance bands Cardio equipment, including a Laddermill Ascender, Airdynes, Concept 2 rowers, slide-boards, and battling ropes</image:caption>
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  <url>
    <loc>https://atcstrength.com/home</loc>
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    <lastmod>2025-10-06</lastmod>
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  <url>
    <loc>https://atcstrength.com/get-started</loc>
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    <lastmod>2021-10-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea61b693b0ccf06d0ed523b/1587948575548-1G94WHQT3KC4K6SM5Z14/Screen+Shot+2020-04-26+at+8.49.20+PM.png</image:loc>
      <image:title>Get Started - Private &amp; Semi-Private Training</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
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      <image:title>Get Started - One-Time Consultation</image:title>
      <image:caption>Whether due to time or distance constraints, not everyone can train regularly at the ATC Center. In these instances, you may prefer a one-time consultation. This meeting includes the FMS screen and may include fitness testing or skill coaching. You may be provided with a customized program to be performed remotely and return every  six to eight weeks for reassessment.</image:caption>
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    <image:image>
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      <image:title>Get Started - Nutrition Consultation</image:title>
      <image:caption>Changing your body composition, optimizing your health, and performing your best requires proper nutrition.  ATC can help you maximize your nutrition plan to meet your own dietary needs.</image:caption>
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    <lastmod>2024-09-05</lastmod>
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      <image:title>Pricing</image:title>
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